Alec Alpert asked:


Modern hospitals depend heavily on medical technology to diagnose, treat and prevent diseases. A typical mid-sized hospital has hundreds of items of medical equipment, from simple stethoscopes and blood pressure monitors to highly sophisticated MRI machines and linear accelerators. Hospitals are complex enterprises with entire departments dedicated to technology planning, assessment, acquisition, maintenance, upgrade and replacement at the end of the product life cycle. They have elaborate systems, programs, policies, procedures and protocols in place for purchasing new medical equipment.

To sell successfully to healthcare providers, marketing and sales professionals have to be well versed in the buying processes that healthcare providers use. Medical device marketing is quite different from any other marketing. Typically, hospitals have a review process to qualitatively and quantitatively evaluate their medical technology needs. The review’s scope depends on the cost of the technology, and may involve many departments. For expensive equipment, the review most likely will be elaborate. For less expensive and disposable items, the review may simply assess the department’s current needs, and the proposed purchase’s operational and financial impacts. In either case, a market survey and literature search take place to some extent, and this is supplemented with extensive data collection and analysis when needed. This is why white papers and case studies published by medical device manufacturers are very useful during the review process – the decision-makers look for every bit of information they can find. Hence, white papers and case studies can significantly influence the decision-making process. A typical review process includes the following phases:

1. Strategic planning 2. Assessment 3. Acquisition 4. Utilization 5. Repair and maintenance 6. Replacement and disposal

The process starts with strategic planning. In this top-level phase, the relevant stakeholders (e.g., Directors, Professors, Managers, Doctors, Engineers, Purchasing, etc.) review key issues, success factors and resource allocation, and assign responsibilities for sustained improvement in technological performance. They identify the services their facility provides, and the technologies that would complement their existing services. The typical questions to answer are: Where are we? Where do we want to be? How are we going to get there?

Because medical technology greatly impacts the cost and structure of healthcare delivery, hospitals include technology assessment in their planning process, which typically includes cost-benefit and cost-effectiveness analyses.

Cost-benefit analysis calculates the costs of applying the technology and compares them to the benefits resulting from its application. It provides criteria upon which to base decisions of whether to adopt or reject a proposed device. The device is adopted if its benefits exceed its costs. However, one limitation of this analysis is that it expresses all benefits, including therapeutic effects, in monetary terms. Hence, hospitals also conduct cost-effectiveness analyses to quantify therapeutic effects in terms of reduced patient hospital stays, and compare these to the costs of the technology’s implementation. Although at first glance the chosen technology may seem to have limited impact on other facility operations, stakeholders also examine the likely effect of the new equipment on existing services.

Other aspects of cost-effectiveness analysis include assessment of long-term replacement strategies and identification of emerging technologies. Since medical devices have finite longevity, hospitals have replacement plans to minimize the effects of unforeseen capital replacement. By identifying emerging technologies that fit into the projected plans of the hospital’s service area, the hospital tries to avoid investing in nearly obsolete technologies.

Purchase of a new technology is justified only when an increase in equipment’s cost-effectiveness is clearly demonstrated. The typical questions asked during the analysis are:

* Will the new medical device increase the volume of the service? * Will it raise the costs of the service? * Will the device generate additional revenues and, if so, how much? * What is the new device’s expected lifespan? * What is the device’s reliability and the costs associated with its repair and maintenance? * How reliable and reputable is the manufacturer? * What impact will the new device have on routine operating costs? * What will the disposal cost be? * How easy is the device to operate?

Once the technology has been assessed and the decision to purchase has been made, the next phase in the process is technology acquisition, which typically includes the following steps:

* Preparation of general and functional specifications * Clinical, technical and cost evaluations * Review of proposals and evaluations, and making a final decision on a device manufacturer * Contract negotiation for the device’s acquisition * Preparation and issuance of a purchase order * Contract award

A contract award is the green light for the medical device company to deliver and install the product.



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Clearpath Technology asked:


New Delhi, India – Clearpath Technology the leader in Internet marketing and SEO will be having its new company in USA. Still bearing its new website color and design the Clearpath Technology new USA Company will still provide the same services that it has been extending to its clients. Clearpath technology concentrates on Internet marketing and provides expert web design and development that harmonize the customer marketing efforts. The company value and maintain its long term relationship with its customer which other internet marketing and SEO company cannot surpass.

As a marketing company online, Clearpath Technology has consumers throughout more than 2000 spread almost everywhere around the world. Clients from United Kingdom, Canada, Australia, Europe, South Asia and now USA are included in the company’s clientele base.

According to Deepak Bansal, the new USA Company of Clearpath Technology still includes the following expertise in different areas that everyone can access:

Building Link – It is a vital component of search engine optimization, link building Clearpath package gives the guarantee that the client’s websites are correlated with other highly regarded pages for web for higher ranking and constant traffic flow. One way linking is among the different category of building link that Clearpath offers, others are other sites multiple linking and one way linking.

Search Engine Optimization (SEO) – The Clearpath Technology’s SEO approach focus on bringing motivated and targeted web page traffic to the client’s. It will produce a real business growth and enhanced sales since it generates conversion and quality sales leads.

Internet Marketing – One of the great developments that Clearpath Technology’s website has is the better scheme for internet marketing. It utilizes SEO in order to gain the attention of possible visitors/customers together with search engine, blog marketing, white paper marketing, e-mail marketing and Pay per click.

The Clearpath team and the founder is the key to Clearpath Technology’s success. In 2004, Bansal founded Clearpath Technology. As expert in his field, he is now one of the most sought after Internet marketing consultants. He is also one of the sought after resource speaker in Internet marketing seminars. He has eight years experienced in search engine optimization and obtained his bachelor of technology in engineering and computer science from Maharshi Dayanand University in India.

Visit the website and find out why Clearpath Technology is the best in internet marketing not only in India and USA both worldwide.



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